Sage Surfaces TSM Training

WHAT IT IS NOT • Obligatory red tape • Barrier to getting work accomplished • Impediment to timely execution • Just a way to catalog project requests • Deflection of responsibility WHY THE MARKETING FORM

WHAT IT IS • A marketing/creative brief • Detailed specification of a project • Direction for more accurate execution

• Guide to qualifying request • Prioritization and organization

It’s a tool that facilitates clear and thorough communication to prevent last-minute project changes, misunderstandings, and conflicting objectives—all of which will cost valuable time and money. It’s a way to steal back time!

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