Sage/Rona

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SOLUTION EXPERTS

VALUE UNRIVALED

WHO WE ARE

Sage Surfaces was formed in 2010 by John Pinsoneault and Tom Schneider

Driven By Wisdom, Powered By Partnership

Sage Surfaces is a premier provider of top-tier order and installation management services in the construction industry. Founded on integrity, excellence, and dedication, we deliver exceptional solutions to enhance any home, multi-family or commercial project.

CORE VALUES

Founded on basic core business principles:  Development of sustained value for our PARTNERS through the ENHANCEMENT of the countertop experience.  Environment of integrity that treats everyone equally and fairly.  Procurement of products at fair prices from organizations that exhibit similar core beliefs.

OWNERSHIP

Tom Schneider Managing Member

John Pinsoneault Managing Member

• 26 years of experience in the home construction materials industry and extensively with the Home Center Market. • LG Surfaces: Former Director of Residential Marketing, credited with the initial development of the Home Center channel, elevating LG to a $100 MM (retail) vendor in under three years, winning the account supplier of the year three times.

• 24 years of experience in the material surfaces industry. • LG Surfaces: Former Quartz Surfacing National Director, responsible for developing and nationally launching Viatera®, growing it into the most profitable industrial materials division in North America.

EXECUTIVE TEAM

Frank Davis Chief Financial Officer

Jeff Stiles Senior Vice President

Jared Warnack Senior Vice President

• Frank, Chief Financial Officer at Sage Surfaces, oversees accounting, financial planning, reporting, Human Resources, and Business Systems. As a key executive team member, he drives strategic growth while ensuring the company's mission and culture remain strong. • With 30+ years in financial leadership, primarily in Oil & Gas, Frank held key roles in multinational companies. As Global Controller at Weatherford International, he led finance for product lines, manufacturing, supply chain, and R&D, driving global operations and strategy.

• With 24 years in the countertop surface industry, Jeff is a Senior Vice President at Sage Surfaces, overseeing field operations, a national sales team, fabricator partnerships, account/merchant relationships & marketing. • Previously, he was Regional Sales Manager at FloForm Countertops, North America’s largest fabricator, where he played a key role in launching new programs and products in the countertop division.

• With 27 years of experience supporting national retail clients, Jared is a Senior Vice President at Sage Surfaces, managing our product procurement & global relationships, new business development, and our customer support teams. • Before joining Sage, he spent 23 years in the flooring industry, including serving as Vice President of Lowe’s Relations at Mannington Mills from 2017 to 2020 .

HOW ARE WE DIFFERENT?

WE ARE THE VALUE CHAIN  Single source contact managing all the financial and operational logistics  Strategic partnership with MSI enabling us to source the best products and pricing  Integrated supply and demand chain management delivering the most comprehensive end-to-end program and support in the market  Dependable, focused, vetted, and proven installer network  Unmatched Marketing and Support services

WISDOM: Management Expertise

 DISCOVERY : LISTEN to our customers  PLANNING: Create strategic actions based off wants and needs  IMPLEMENTATION: Execute and adapt  MANAGE: Oversee progress, remove roadblocks, and keep momentum.  PERFORMANCE: Monitor all data on an ongoing basis to identify opportunities and adjust program accordingly

Discovery Discovery

Performance

Planning

Manage

Implementation

“If you can't measure it, you can't manage it.”

FABRICATOR PARTNERS

F.O.C.U.S. FIVE NON-NEGOTIABLES

Solution Experts

F.O.C.U.S. FIVE  F ully Licensed and Insured  O utstanding Customer Service  C apacity  U nited Partnership  S ystem Management

"Always be Wise"

FULLY LICENSED & INSURED

F.O.C.U.S. FIVE  F ully Licensed and Insured

 Must have appropriate certification and coverage  Employee regulatory compliance  Fabricator and Sage fulfills the licensing criteria  Health and Safety practices

OUTSTANDING CUSTOMER SERVICE

FABRICATOR SPOTLIGHT

F.O.C.U.S. FIVE  O utstanding Customer Service

 Friendly and Respectful Staff : We treat every customer with warmth, patience, and professionalism – creating a positive experience from the first interaction.  Proven Track Record: With years of industry experience, we’ve built a reputation for delivering exceptional service.  Consistency and Reliability : Dependable service every time, ensuring needs are effectively met while building trust and loyalty.  Accountability : Taking ownership of every step in the customer journey, ensuring follow-through and quick resolution when issues arise.

At Countertop Factory Midwest, strong leadership and strategic team building have driven impressive results. Cassie Santiago, the Director of Customer Experience , has been instrumental in this success. With the active involvement and input of other managers and team members, and the support of the outside sales team, the company’s sales have surged by 20% this year. Cassie’s expertise in structuring her team for maximum efficiency has been crucial to this remarkable growth. Before the pandemic, project managers were responsible for overseeing projects from start to finish. Recognizing the need for a more specialized approach as the industry evolved, Cassie restructured her team to leverage individual strengths and create specialized roles for different aspects of each project. Her team now includes a Scheduling and Data Entry Team that manages project downloads and initiates conversations about essential finishing touches. Following this, the Verification Team processes change orders and emphasizes the importance of investing in finishing touches – an area that has proven valuable in enhancing customer satisfaction.

CAPACITY

F.O.C.U.S. FIVE  C apacity

 How Many Template Technicians?

 How Do You Currently Template?

 How Many Install Crews?

 How is Your Daily Square Footage for Finished Goods?

 What Machinery Do You Currently Use in Your Shop?

UNITED PARTNERSHIP

F.O.C.U.S. FIVE  U nited Partnership

 Aligned Goals : All parties have common objectives - growing sales and providing great service  Collaboration : There is a strong emphasis on teamwork, open communication, and accepting of resources and expertise  Shared Roles : All partners take collective responsibility for the success and challenges of the partnership  Commitment : Each party is dedicated to the long-term success of the partnership, maintaining a strong commitment to working together

SYSTEM MANAGEMENT

F.O.C.U.S. FIVE  System Management

 Everything in the palm of your hands  Transfers to Sage Sync seamlessly  Maximizing productivity and profits  Complete activities on the job site  Upload photos and documents

 Effortless order tracking  Easy Estimator  Live Chat  Job Tracking  Countertop Academy  Brochures & Resource Guides  Program Details

 Moraware  Stone Profits  Action Flow  Slabware  Open API  Whiteboard

 Get paid faster  And IT’S FREE

TECHNOLOGY

IN-HOUSE TECHNOLOGY

Sage Sync

Easy Estimator

Gimbil

 Accurate quoting for customers  Enhanced design capabilities - representing all selections  Integrated room visualizer

 Field application  Streamline process  User-friendly and intuitive

 Order processing system  Easy to learn, simple to use  Integration capabilities

SAGE SYNC

AUTOMATED PROCESS MANAGEMENT  Centralized order management  Robust job tracking  Seamless and efficient sales process  Real time alerts  Removes complexity of process management

SAGE SYNC

Resource guides 

Online books that are accessible by URL

 Regularly updated, link always has latest information  Includes program, product, system and design training/resources  Interactive with embedded videos, popup images, clickable index, and search bar

SAGE SYNC

LIVE CHAT  Instant Customer Support  Increased Sales and Conversions  Quick Issue Resolution  Enhanced Customer Experience

STORE CONNECTIVITY

DASHBOARD REPORTING

ONLINE METRIC REPORTING  Real-Time Data  Improved Decision Making  Goal Tracking  Enhanced Communication

STORE CONNECTIVITY – DIGITAL RESOURCES

Countertop Academy

Custom Countertop Training Pamphlet

Resource Bookshelf

• Self-paced training videos available in Sage Sync • Level 101 Series Training: Product Knowledge, Selling, and Setting Expectations • Level 201 and Graduate Series launching in 2025

• One-stop online guide for everything a sales associate needs to be a countertop expert • Topics include: • Partnership with local fabricators • Product Knowledge • Project Details

• Material Resource Guides • Technology Resources • Design Inspiration Magazines • Specialty Spotlight Resource Guides

• How to Sell • Resources • Video Links

STORE CONNECTIVITY – SPECIALTY SPOTLIGHT

Video: The Perfect Project Video: How to Measure Video: Product Knowledge 101 (Quartz) Video: Product Knowledge 101 (Natural Stone) Video: Finishing Touches Video: Care & Maintenance Video: Selling 101 (How to Sell) Video: Selling 101 (Overcoming Common Objections) SPOTLIGHT VIDEO SERIES

Email Communication to Internal Sales Team and Fabricator Partners

Online Resource Guide – with each Spotlight description and link to videos.

STORE CONNECTIVITY – SPECIALTY SPOTLIGHT

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