Specialty Spotlight Resource Guide 2023

KNOCK ON WOOD DECEMBER 2023

SPECIALTY SPOTLIGHT Our Lucky 13 th Year of Partnership

For the month of December our omen is to Knock on Wood. Knocking on wood is a tradition of literally touching, tapping, or knocking on wood, or merely stating that one is doing or intending to do so, in order to avoid “tempting fate” after making a favorable prediction or statement.This month we will be focusing on How to Overcome Common Sales Objections to avoid jinxing a sale. OVERCOMING SALES OBJECTIONS

COMMON SALES OBJECTIONS 1. “It’s out of my budget!”

a. Discuss Lowe’s payment plan options. b. Remind customers about our promo offers.

i. Our promos are available to view on our website. ii. You will receive a promo email sent from Lowe’s. iii. Signage reflecting the promos will be sent to stores for display. i. Please refer to the material comparison chart. ii. Retail pricing is available to be viewed in LPM, on IME, or on the selling wall.

c. Show the customer lower cost material options.

d. Explore alternate backsplash options. e. Explain how purchasing our products is more cost effective than purchasing through an independent fabricator/contractor. i. We only utilize Grade A material. ii. We offer workmanship and product warranties. iii. Our fabricators adhere to contracted timelines. iv. Our fabricators are background checked and observe our strict safety/craftsmanship guidelines. v. Sage Surfaces Partnership benefits to customer: 1. Dream Project Tracker 2. Customer Experience Videos a. Order Received b. Template c. Install d. Care & Maintenance e. Finishing Touches 3. Sage Support Team a. Our Support Team is your #1 contact for any and all questions! f. Their purchase is backed by Lowe’s, a company who has been in business since 1921. i. A+ Better Business Bureau Rating. ii. Offers the customer stability and peace of mind. iii. Customers can rest assured that even if they need assistance with their tops in 50 years, Lowe’s will be around to help them. 1. This is unlike local fabricators who could go out of business.