Specialty Spotlight Resource Guide 2023

SPECIALTY SPOTLIGHT MARCH 2023

GO FOR GOLD QUIZ

Which selling method is right for these customer examples and why.

Customer #1: Justin is interested in a quartz countertop. He has measured his kitchen and needs 53 square feet of new countertops and backsplash. He has researched the product to make sure it will perform the way he expects it to. He has seen full slab views online and visited a store to confirm the color will work with his cabinetry. He calls the store to ask which would be the best way to make the purchase. Which way would you advise him?

A. In-Store Sale B. Online – from home or with the help of the Virtual Designer Team C. SF&I/In-Home Consultation

Customer #2: Michael and Hayley just bought their first home. The cabinets are in great condition, but the countertops need replaced. Hayley wants quartz but Michael wants granite. They have picked out their backsplash and still need to select flooring also. They need help to coordinate the finishes and don’t know which project to complete first. Which would be the best way for them to make the purchase?

A. In-Store Sale B. Online – from home or with the help of the Virtual Designer Team C. SF&I/In-Home Consultation

Customer #3: Andrea just put an addition on her home to expand the kitchen. Her cabinets will arrive in four weeks, and she would like to purchase granite. She is very busy with family and work so making it to a store could be difficult, but she has questions about granite and the process. How would you advise her to make her purchase?

A. In-Store Sale B. Online – from home or with the help of the Virtual Designer Team C. SF&I/In-Home Consultation