Lowe's Training Pamphlet

COMMON SALES OBJECTIONS

COMMON SALES OBJECTIONS 1. “It’s out of my budget!”

a. Discuss Lowe’s payment plan options. b. Remind customers about our promo offers.

i. Our promos are available to view on our website. ii. You will receive a promo email sent from Lowe’s. iii. Signage reflecting the promos will be sent to stores for display.

c. Show the customer lower cost material options.

i. Please refer to the material comparison chart. ii. Retail pricing is available to be viewed in LPM, on IME, or on the selling wall. d. Explore alternate backsplash options. e. Explain how purchasing our products is more cost effective than purchasing through an independent fabricator/contractor. i. We only utilize Grade A material. ii. We offer workmanship and product warranties. iii. Our fabricators adhere to contracted timelines. iv. Our fabricators are background checked and observe our strict safety/craftsmanship guidelines. v. Sage Surfaces Partnership benefits to customer: 1. Dream Project Tracker 2. Customer Experience Videos a. Order Received b. Template c. Install d. Care & Maintenance e. Finishing Touches 3. Sage Support Team a. Our Support Team is your #1 contact for any and all questions! f. Their purchase is backed by Lowe’s, a company who has been in business since 1921. i. A+ Better Business Bureau Rating. ii. Offers the customer stability and peace of mind. iii. Customers can rest assured that even if they need assistance with their tops in 50 years, Lowe’s will be around to help them. 1. This is unlike local fabricators who could go out of business. 2. “I’ve never heard of this brand!” a. Sage Surfaces manages the allen + roth, laminate, Traditions, and Derivati brands at Lowe’s. i. We offer warranties on all of our materials. ii. We only utilize Grade A material. iii. We have an extensive color offering. 1. Show the customer our product line resource guides. 2. Show the customer our selling wall in store. 3. Show the customer our website with our entire offering, both in-store and online. iv. Show the customer our Design Inspiration Magazine that showcases our products.

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